About Us

Prior to this, she was part of the Ang Oon Hue Pte Ltd senior management team which developed Greenview Mansion, a new property catering to long-term housing needs in the north of Singapore. She was in charge of Human Resource, Business Development and Marketing. Concurrently, the company took over the management of and turned around Sembawang Shopping Centre, which was then sold to CapitalMall Trust in 2003. From 2004 to 2005, she oversaw the expansion of the Food and Beverage arm of Comfort Perth City Hotel in Australia and the construction of an additional carpark block. Today, it is a thriving three-star business hotel.

A self-storage opinion leader who is effectively bilingual, Helen has been quoted and featured extensively in regional print and broadcast media. She was a regular contributor to The Business Times’ “Views from the Top” weekly column in Singapore, and is regularly approached by the regional media for C-suite perspectives. A firm believer in Corporate Social Responsibility, Helen has launched various CSR initiatives at Lock+Store. Today, Lock+Store Singapore supports online crowdfunding charity Ray of Hope, Nature Society Singapore and animal welfare group Causes for Animals. In 2022, The Store House Hong Kong was recognised as a good corporate citizen under the Caring Company Scheme organised by The Hong Kong Council of Social Service.

Helen is a much sought-after speaker, having inspired CEOs and senior management, corporate executives and professionals. She spoke twice at Singapore Management University as part of their CEO Talk series and twice at Young NTUC's motivational CROSSROADS series.  She was a panellist at the dialogue session on “Singapore’s Self-Storage Industry” hosted by Knight Frank in June 2017. She was a keynote speaker and a panellist at eCommerce Expo Asia in October 2023. She presented on "Customer Segmentation Analytics in the Self-Storage Industry".

In November 2013, Helen received the Singapore Women's Weekly Great Women of Our Time award in the “Finance and Commerce” category. In April 2014, Helen was appointed Deputy Chair of the inaugural Self-Storage Association Asia (SSAA) – the first Singaporean to be appointed to a key Board position.  In April 2016, she was appointed Chair of the SSAA. For all these efforts, Helen was given the Executive of the Year - Building Services & Facilities award in the Singapore Business Review Management Excellence Awards 2022. In September 2023, Helen was appointed to Ray of Hope's Finance and Establishments Committee.

Under her leadership, Lock+Store has won numerous accolades. In 2023, Lock+Store Singapore won Silver in the “Services – Best Storage Facility” category in Expat Living Singapore’s Readers’ Choice Awards – the best performance by a self-storage operator. Lock+Store also received the Golden Bull Award for "Outstanding SME" in the same year. In 2024, Lock+Store Singapore achieved the prestigious Singapore SME 500 Award given by the Association for Trade and Industry.  

In 2023 and 2024, The Store House Hong Kong proved to be the best of the best when it won Gold in the “Services – Best Storage Facility” category in Expat Living Hong Kong’s Readers’ Choice Awards. The Store House Hong Kong also won the Hong Kong Commercial Times Business Award and Famous Brand recognition in 2023.