About Us

With a background in property development, she previously held senior management responsibilities spanning human resources, business development and marketing, contributed to the development of Greenview Mansion in Singapore, and led the turnaround of Sembawang Shopping Centre. She subsequently managed the expansion of the food and beverage business and development of additional facilities at Comfort Perth City Hotel in Australia.

Under Helen’s leadership, The Store House has strengthened its position as one of Hong Kong’s established self-storage operators. She has overseen the expansion of its portfolio from four to seven facilities in 2025 and 2026, with further growth planned, while maintaining a strong focus on customer service, technology, environmental responsibility and facilities aligned with current Fire Services Department safety guidelines.

Helen is a strong advocate of corporate social responsibility. The Store House was recognised under the Hong Kong Council of Social Service’s Caring Company Scheme and has supported initiatives with The Green Earth, The Salvation Army and Hong Kong Dog Rescue, including fundraising to provide food, shelter and medical care for more than 600 dogs. These programmes reflect her commitment to integrating community impact and environmental responsibility into business operations.

Helen is also Chair of the Self Storage Association Asia, a position she has held since April 2016 after serving as Deputy Chair from 2014. In this role, she promotes higher operating and safety standards, regulatory engagement and knowledge-sharing across the region, bringing international industry perspectives to Hong Kong’s evolving self-storage sector.

Her leadership has earned The Store House multiple industry accolades, including Best Storage Facility at Expat Living Hong Kong’s Readers’ Choice Awards across multiple years, the Hong Kong Commercial Times’ “Most Outstanding One-Stop Storage Service,” Famous Brand recognition, and inclusion among Hong Kong’s Most Valuable Companies by Mediazone.